Well, in the least consumer friendly fashion given this court.
I feel like they are targeting big tech here.
The Supreme Court is taking up a case on whether Paramount violated the 1988 Video Privacy Protection Act (VPPA) by disclosing a user’s viewing history to Facebook. The case, Michael Salazar v. Paramount Global, hinges on the law’s definition of the word “consumer.”
Michael Salazar claims that his subscription to a 247Sports e-newsletter qualifies him as a “consumer.” But since he did not subscribe to “audio visual materials,” the district court held that he was not a “consumer” and dismissed the complaint.
Interesting case. If the plaintiff wins, I suspect this will mean that sites with videos won’t be able to use third-party analytics scripts (not just Meta pixel, but also things like Google Analytics), which would be a pretty large change for the industry.
I’d love to see first-party tracking become more popular again. I self-host Plausible for my sites, but I’ve considered switching to Swetrix.
Depending on how they rule, this could set us back about a couple of decades!!! :-(
Could you explain? Why would that set us back? You mean if Paramount wins?
That’s a lot of words to say “this area needs reform”
… news laws for new mediums
