Ah I see your edit now, thanks (and see how it was assumed implied :) )

iOS lets you create “secret chats”

How? Not natively unless I’m mistaken

In 2019, The North Face faced consumer backlash and apologized after its marketing agency surreptitiously added photos featuring its apparel to Wikipedia articles on popular outdoor destinations.

The North Face - Wikipedia https://en.wikipedia.org/wiki/The_North_Face

Edit: they also sent a cease & desist to The South Butt a decade before that